We’ll allocate a writer to work solely on your project from start to finish, whether you require a one-off order or you’re looking to work with us over a period of months or years. With the same writer working for you, your content will continue to get better over time as the writer becomes more and more of a subject matter expert in your area.
 
After your first article, we’ll invite you to offer feedback to your writer. This means that your writer will have a better sense of what you’re looking for, and we can move forward as quickly and with as little hassle as possible.

Our writers use Surfer SEO, a content editor that provides reliable information about optimum post length, keywords, common phrases, and more, based on your best-performing organic competitors. 
 In short, Surfer enables us to produce perfectly optimized content to boost your article’s rankings on Google..

Every client has the option to receive a content plan based on in-depth competitor analysis. Our plans are white-label ready so Agencies have the option to give these plans to current and potential clients.
 
Our plan includes:
 

1. Content Calendar: This is a strategic view of what content will be written when and includes 30 article suggestions – 6 for each topical cluster.
2. Competitor Analysis: Find out the number of articles and average word count your competitors have in comparison to your own website.
3. Topical Clusters: Discover 5 topical clusters and pillar pages to work on now.
4. Optimal Word Counts: Mimic your competitors’ word count and never question if your content is too short again.
5. Pricing to suit you: Choose your content package option based on your preferred monthly word count.

To organize your content, we’ll use the HubSpot pillar page content strategy. This is available when you request a free content plan.
Topic clusters tell Google that there’s a semantic connection between the content, and more importantly, that you’re a trusted authority on the topic.
Using this topic cluster model allows us to focus on topics, not keywords, which helps to improve the architecture of your site, enables Google to to find similar content, and ultimately boosts your visibility on the SERPs.

Copyscape checks for plagiarism, which is essential to avoid if you’re looking for completely original, unique content for your website.

We use Copyscape on all of the content we write to ensure that there is no duplicate content and to check if the text is original.
 
You will receive a screenshot that shows that the content has passed a Copyscape check with every article.

Grammarly does more than just check spelling and grammar – it thoroughly analyses a piece of text and offers suggestions on tone of voice, how to simplify things for the reader, and how to make the most sense out of what you’re trying to say.
 
All of our writers use Grammarly when producing content on Surfer, and so do our editors – so you can guarantee that not even the smallest error gets past us.