A common question we get asked by clients is how many articles they need on their website per month. If you’re searching for the perfect number of articles to grow traffic, you’ll struggle to find a definite answer.
The annoying reality is that monthly article quantity depends on a number of factors.
Unfortunately, you won’t magically become Google’s favorite website in your niche after cramming 100 articles onto your blog within a single month. It’s a slow and steady climb to the top, and consistency is just as important as numbers.
In this quick guide, we’ll be looking at whether there’s a single number of blog posts you should aim for per month, and how to determine your blogging goals.
Do You Need To Blog Frequently?
Look online and you’ll find many arguments – with examples – for and against this theory.
Some websites have achieved success from uploading multiple pieces of written content per day, while others rarely post at all, and are still doing well on the SERPs.
What’s clear is that the quality of the content is just as important as the frequency of blog posts you’re churning out.
If you have ideas for 100 articles per month, that’s great – but they all need to have some sort of value to your reader, whether that’s to inform, entertain, or a combination of both.
You also need to be consistent with your uploads. Uploading 50 blog posts per year, all in January, won’t work in your favor.
Determining Your Blogging Goals
Rather than trying to figure out how many articles you need to post per month to gain popularity or get on page 1 of Google, it’s better to focus on something you can actually control: your blogging goals.
Writing article after article just for the sake of publishing something new on your website is far less effective than writing content that has been carefully planned, and exists for a reason.
It’s worth determining exactly what you want to get out of blogging, if you don’t know already. The type of website you own, the products or services you wish to promote, and many other factors can help you decide the strategy to take.
The Real Answer
In short, it doesn’t really matter how many blog posts you’re publishing per month. If you take one thing away from this guide, it’s that quality is more important than quantity.
However, publishing 20 excellent blog posts on your website every month is more likely to boost your website than publishing 5 excellent blog posts per month – simply because you’re giving Google greater opportunity to notice that your website exists.
Providing you’re sharing content that is valuable for both your audience and your SEO ranking, the sky’s the limit when it comes to monthly article count. And how do you make sure your content is valuable? The easiest method is to create a monthly content plan.
If advance planning sounds like too much work, you can outsource your blogging responsibilities entirely to us. We’ll analyze the number of articles and average word count your competitors have in comparison to your own website, and create a tailored monthly content plan based on this information.
Click here to chat with us about ordering a content plan.