Why Create a Content Plan?

If you’re just starting to think about writing blog posts for your business, you might not feel like you need a content plan. You can think of at least 20 titles off the top of your head, and opportunities for topics seem endless right now.

Unfortunately, what usually happens a few months down the line is that you realize there really isn’t that much to say after all. 

You’ve only just hit double figures, and you’re already wondering how many titles you can pull from your head without resorting to a Google search. Next month is looking bleak, and next year seems impossible. There’s just no way to maintain a blog indefinitely.

Or so it would seem. 

What you’re missing is a content plan. When you have a plan in place for your written copy, you’ll be able to break your content into much smaller topics and subtopics, allowing you to write in more detail across all subjects. 

In this short guide, we’ll be looking at the benefits of creating a content plan, both for businesses with blogs and agencies with multiple clients. 

The Benefits of a Content Plan: For Businesses and Agencies

Many small business owners agree that there’s enough day-to-day work to get through without having to deal with marketing. 

Creating content is yet another task to add to your never-ending to-do list, and writing content without a plan can feel like a stab in the dark.

As an agency, content becomes even more complicated. You need to be able to juggle content for multiple clients, somehow remembering what has already been written. Without proper planning in place, it can quickly become a logistical nightmare.

Whether you’re a business or an agency, when you use a content plan, you can: 

  • Spend less time trying to remember what you’ve already written, and more time writing your new content (or assigning it to an agency)
  • Strategize your content for SEO purposes (for example, using the Hubspot pillar page content strategy, which we use for our clients)
  • Ensure that you’ve covered all topics within your industry in detail, so that Google sees you as an authority on the subject
  • Segment content to cover topics over a longer period of time, rather than exhausting your options within the first few months

If creating your own content plan sounds like too much hassle, why not outsource the job to us? 

There are even more benefits to letting an expert handle your content planning. You’ll have more time to focus on other tasks and scale your business, for one thing. You’ll also know that your content is written to an exceptional standard, by experts who know the industry and have years of experience behind them. 

We’ll create a custom plan that aligns with your budget and content requirements, and it’s fully scalable, too – so when your budget for content marketing increases, we can move with you. 

We’re currently offering a 50% off trial for a single piece of content, which is a great way to get a taste of what we do before making a monthly commitment. You can find out more information here. Alternatively, you can order a content plan here