Copywriting is hard work. It’s not just about knowing your subject really well; it’s also about knowing how to communicate it on paper.
You’ve probably considered hiring a content writer in the past. But the simpler, more hands-off approach is to outsource your content creation to an agency.
Below are some of the most appealing reasons to let an agency handle your content marketing:
1. You’ll Have More Time To Grow Your Business
Content creation is more than just firing off the occasional hurried Facebook post or sharing a blog when you feel like it. Consistently updating your website can take hours of time per week.
Outsourcing this responsibility to a trusted agency means that you’ll have more time to focus on business strategy – or simply take some time off.
2. You Can Be More Consistent
Unless you’re really disciplined, your current content schedule is probably quite sporadic. You write content when you have time, which means that you might go weeks or even months without updating your blog.
When you outsource your content to an agency, on the other hand, you can benefit from a more consistent posting schedule, which will give you a better chance of boosting your spot on the SERPs.
3. You Don’t Have To Manage
If you truly want to let go of all content production responsibilities, outsourcing to an agency is the best thing you can do.
You won’t have to manage a good agency. That’s what makes hiring an agency more appealing than hiring an in-house copywriter or freelancer.
An agency will handle every aspect of content creation, from producing a monthly content schedule to posting directly on your website.
4. You Have Flexibility
Reaching out to an agency to write your content is the most flexible option. You’ll be able to choose how many articles you outsource per month depending on your budget and content marketing goals.
If you need to reduce your content, or take a complete break for several weeks or months, a good agency will make it easy for you to do this.
5. You Can Produce Content More Efficiently
Whether you’re a digital marketing agency or a small business, outsourcing your content means that you can benefit from a much faster and more efficient process than you could manage yourself.
If you need to publish something topical or time-sensitive, you can do so without the pressure of a ticking clock. Simply hand over your project to an agency, and you’ll receive the finished product in a matter of days.
6. You’ll Receive A High Quality of Work
Choosing a professional agency for your content production guarantees top-quality results. Copywriters are writing experts, and they know how to coherently deliver messages that you may struggle to put down on paper yourself.
Not all content agencies offer the same level of value. Choose an agency that offers a range of tailored packages that cater to a variety of budgets and needs.
Now for the shameless plug: if you’re keen to learn more about our own monthly content service, get in touch. Check out our pricing here and book a call to discuss your options.